Emily has directed several branded content campaigns and projects, including for companies like Amex, Ultimate Ears, Hyundai, Sonos and Honda. She works with brands to create engaging, relevant editorial content surrounding event activations. In 2011, she helmed a collaboration between SPIN and Hyundai at Coachella Arts and Music Festival, and 2012 led a social media narrative project for Hyundai at the festival. She served as editorial producer on a series of videos for Sonos at SXSW in 2013 and led the in-house advertorial content for the 2012 Honda Civic Tour, which featured Linkin Park and Incubus. She has also created and led in-house content for festivals like Bonnaroo, Mile High Music Festival and Outside Lands, for which she hired editorial and video teams, produced video content, directed social media strategy and helped guide the festivals' online presence.